Festival Marketing - Into the Woods

For the module 'Design for Digital Media', I was tasked with creating a multiformat design campaign for a made up festival. The criteria for devising a fake festival was that it had to take place in a real city (with the same name as my surname) and had to be linked to the existing culture of the city. The content I designed for this campaign includedd three potential webpages, merchandise, and web and print advertisements of different dimensions.

Logo

These are the two main logo variations I created for my festival using Adobe Illustrator, a music and activity festival in Denver called 'In The Woods'. One is a general logo to be used in more professional formats, and the other is specific to the year the festival is being held and is suited for materials related to the current year of the fesrival and keepsake merchandise.

Web Banners

Above are the various formats of online advertisements I created for the festival for different specification requirements of web pages. I maintained the same base components between them, as I have with the imagery throughout the whole multimedia campaign, to create a cohesion that will ensure recognisability.

Web Pages

These are a range of potential web pages I designed for the festival, including the About page, the Tickets page, and the Merch page - which also contains mock-up merch designs created on Redbubble which I will display below. My goal was to carry over the house illustration style from the advertisements whilst incorporating a wider palette of vibrant colours and forest connotations to appeal to adventurous and fun-loving individuals.

Merch Collection

Festival Wristbands

The designs on the wristbands correspond to the colours of the days on the ticket web page.